Zeta Global Holdings' Early Innings

A Technical Overview

Zeta Global Holdings Corp. (NYSE: ZETA) is an American marketing technology company that provides enterprises with a comprehensive suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships. Its core offering, the Zeta Marketing Platform (ZMP), is an AI-powered, omnichannel cloud platform that leverages advanced artificial intelligence and one of the industry’s largest proprietary opt-in databases. This enables marketers to acquire, grow, and retain customers more efficiently and effectively.

Zeta Global’s platform unifies identity, intelligence, and omnichannel activation, empowering brands to personalize experiences for consumers at an individual level across channels such as email, social media, web, SMS, connected TV, and video. The company serves a diverse range of industries, including financial services, consumer and retail, telecommunications, business services, and insurance.

Following the release of its Q1 results, Zeta Global’s CEO disclosed recent inbound takeover interest, which contributed to a sharp rise in the stock price. The company also reported continued market share gains and its 15th consecutive quarter of exceeding guidance, highlighted by strong year-over-year growth.

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Despite this strong operational performance, ZETA shares had recently declined by approximately 72% after a significant rally in 2024. Technically, the stock found support at a historically significant level. This has created an opportunity for investors to consider entering a high-growth company still in its earlier stages.

Here is why the stock is about to get more bullish: